Key Responsibilities:

• Serve as the main point of contact for a portfolio of clients, managing day-to-day communication, support, and relationship growth.
• Support clients through onboarding, setup on internal systems and training sessions to ensure successful adoption.
• Oversee the full client relationship via Hubspot.
• Monitor and raise engagement levels of client deployments.
• Deliver client renewals and retention, manage change requests, and identify expansion opportunities.
• Configure supported client deployments via the YST dashboard.
• Gather and analyse client feedback and usage metrics to inform product and service improvements.
• Support full deployment delivery, ensuring technical and visual elements are completed to client satisfaction.
• Support client queries using Atlassian Service Desk and Jira.
• Data:
  – Use the YST dashboard to provide clients with regular analytics and insights.
  – Utilise available data to support the clients’ sustainability goals.
• Projects:
  – Assist with the end-to-end delivery of innovation projects, including reporting to funding bodies, and progress tracking.
• Coordinate relationships with consortia and stakeholders.

“We are delighted to receive DfT funding through Connected Places Catapult to develop AI Travel Marketplace. It represents a step change in the purpose and utility of travel planning applications, focusing on load-balancing available transit resources to deliver socio-economic outputs, rather than promoting limited shortest path options that have historically left people stranded.”
– Chris Thompson, CEO at Ģ����ý�ý.

Expanding the Rural Transport Toolkit

A key achievement of the trial was the successful integration of new transport services:

• Uber and Smartzi were added to broaden taxi options.
• Liftango’s Indigo PLUS DRT service was integrated, promoting shared, flexible routing in underserved areas.
• Multiple new rural transport modes were introduced, increasing choice and reducing isolation.

Crucially, the travel assistant not only supported residents but also enhanced organisational efficiency. Through aggregated travel data, the platform helped identify underserved areas, provided actionable insights into CO2 emissions, and offered opportunities for carbon reduction strategies.

Real-Life Impact

During the trial, over 10,000 travel plan queries were logged. Users found new transport options they hadn’t previously considered – 22% even changed their travel plans after using the tool.

At Compton Verney,  a visitor with additional needs successfully used the DRT service after struggling with regular buses – a testament to the platform’s accessibility benefits.

A Vision for the Future

The success of the AITM trial proves that innovative digital solutions can make rural mobility smarter, greener, and more inclusive. YST is now well-positioned to scale its platform nationally, particularly within other rural NHS trusts and local authorities.

The next steps include:

• Deepening integration with transport providers like Uber and Smartzi.
• Expanding DRT coverage.
• Enhancing user engagement via patient portals and proactive communication (e.g., appointment reminders with journey planning links).

As rural communities across the UK continue to grapple with connectivity challenges, tools like the travel assistant represent a scalable, data-driven response – one that reduces car dependency, supports sustainability, and builds stronger, more connected communities.

Ready to make rural transport smarter?
Book a demo with our team and see how the travel assistant can transform journeys in your area.

Impact and Engagement

• Engagement Rates: 23% of all ticket holders and 62% of booking groups engaged with the travel planning tools
• Ticketing & Reach: 43,709 tickets sold across 16,174 orders
• Event-Specific Highlights: The RISE opening events saw over 4,000 travel plans generated, covering 20% of attendees

Key Successes

• Broad and effective digital deployment
• High engagement with automated personalised travel plans
• Improved access to cycling and multi-modal journey options
• Strong public sentiment and positive digital feedback
• Cross-stakeholder data collaboration and insight sharing

Opportunities for Growth

Looking ahead to rest of the year, Bradford 2025 aims to:

• Optimise transport for key events in the programme
• Enhance volunteer and staff travel engagement
• Improve communication through earlier and repeated travel plan emails
• Increase sustainable transport uptake through targeted messaging and incentives
• Collaborate further with local authorities and transport partners

Bradford 2025 is proving how data-driven, personalised travel planning can transform the visitor experience while promoting sustainable and inclusive mobility. The programme’s ongoing success illustrates a replicable model for future large-scale events.

Photography by Karol Wyszynski.