Above & Beyond promote sustainable travel to Anjunabeach Brighton
Electronic music trio, Above & Beyond, took direct climate action by providing personalised low-carbon travel plans to fans attending their 2023 Anjunabeach Brighton show at On The Beach.
Demonstrating ongoing commitment to environmental sustainability, Above & Beyond, Grammy-nominated artists and owners of music labels Anjunabeats and Anjunadeep, recognise audience travel is amongst the most significant contributors to their carbon footprint. Above & Beyond鈥檚 team at Anjunabeats, along with On The Beach organisers Louder, partnered ecolibrium鈥檚 partner for 2023-24, travel management platform 蘑菇传媒�.鈥� to curate low-carbon routes to the festival.
Ticket holders were offered sustainable travel options promoting walking and cycling from public transport interchanges outside the town, combined with bike hire options from Brighton & Hove鈥檚 cycle hire scheme. Tailored driving options were provided for fans that wanted to carshare, and the travel assistant service also included EV routing, combining en-route charging and nearby parking options.
Personal travel plans were sent to ticket holders leading up to the festival. 79% used the travel assistant to plan their trip. 80% of fans that used the system selected public transport or active travel, and under 12% opted to drive.
蘑菇传媒�.鈥� calculated total emissions from Above & Beyond fans travelling to Anjunabeach Brighton at 208 CO2e tonnes, with 58% due to 2.5% of fans that planned flights. Average emissions per ticket holder were 27.7kg CO2e, 11.7kg excluding flights.
With events held around the world every year, Anjunabeats and the team at 蘑菇传媒�.鈥� are building on the audience engagement model deployed for Anjunabeach Brighton.
In addition to using its platform to plan ticket holders鈥� trips 蘑菇传媒�.鈥� aims to demonstrate the percentage who actually travelled by recommended low-carbon routes. This includes the integration of coach-on-demand services for longer distance journeys and sharing travel demand data with rail and bus operators in order to bring lower cost public transport to events.
